乡村振兴战略下生态文明意识构建——以绿色家居文化传播研究为例

[Objective]Since the 19th National Congress of the Communist Party of China first proposed the rural revitalization strategy,the importance of rural living environment to the construction of ecological civilization has been repeatedly emphasized.With the introduction of the"dual carbon"strategy,the path for rural green development has been further clarified.As an industry development trend,green homes play an important role in promoting rural ecological civilization construction.Research on the dissemination of rural green home culture is premised on the important guiding role of ecological civilization consciousness construction,which can help promote and build ecological civilization consciousness under the rural revitalization strategy.[Method]Based on the analysis of the entry points and mainstream consciousness of rural values maps of green home culture,the awareness characteristics of rural subjects with a lack of knowledge and inadequate cognition of green homes,as well as the carrier models of rural awareness of green home information dissemination content and media types,this study explores the development advantages,existing problems,dissemination patterns,and dissemination strategies of rural green home culture.Ultimately,a multidimensional consciousness construction strategy for the diversification of rural green home culture content and the precision of channels is proposed.By analyzing the awareness status of rural green homes,the dissemination,popularization,and development of green home culture are discussed,providing a reference for the construction of ecological civilization consciousness in rural areas.[Conclusion]The rural communication process is crucial for the formation of rural consciousness,and it is currently urgent to pay attention to improving the dissemination of green home culture through relevant participating entities,communication channels,and communication methods.